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55 Best-Selling Things on Amazon You Need in 2023

Whether a Tik Tok trend, recommendation from a friend or a desire to online shop led you to Amazon, you may find yourself searching around even after you've added what you were looking for to your shopping cart. Fortunately, Amazon updates its best-selling products page hourly, including favorites that have been reviewed thousands of times or earned the title of Amazon's Choice. You can peruse the page as well as our roundup here to find cool products you didn't realize you needed until now.

To find the coolest Amazon products, we combed through thousands of customer reviews and scoured Amazon's best-sellers list for products worth shopping. Our experts have also tested many of these popular finds in the Good Housekeeping Institute, whether it be the best outdoor furniturekitchen itemscar accessories or travel products like the best luggage on Amazon. We have also included best-selling home items for your house or apartment as well as some sort of, we will admit, weird gadgets that may just revolutionize your daily routine.

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Prime Members Spend a Lot

There are over 100 million Amazon Prime members around the world (more Prime members than non), and they typically spend over $1,000 a year. This might be an extra incentive to fulfil with Amazon, or at least make your items Prime-eligible.

For those without a Prime membership, they tend to spend a little less freely than their Prime counterparts. About three-quarters of non-Prime shoppers spend between $100 to $500 a year on Amazon.

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Almost Everyone Price Checks on Amazon

Amazon almost always jumps to the tops of shoppers’ list for price checking, with 9 out of 10 shoppers checking out the marketplace for what the best deals are. When consumers do that, it’s because they’re looking for the best all-around package of price, customer service and shipping speed.

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